Our Values
At fig, our vision is simple: making healthcare simple & accessible, with clinical care that actually stays close along the way.
Intelligent
We use AI to augment clinical judgement, never to replace it. Every insight is a tool for the GP, not a substitute for them. Smart systems make better clinicians, not redundant ones.
Human
Technology is what makes Fig scalable. Humanity is what makes it work. A real GP is at the centre of every patient's care — not a chatbot, not a protocol tree. A doctor who knows you.
Transparent
No hidden fees, no opaque protocols, no decisions made behind closed doors. You see your data, your score, your protocol — and you understand why it looks the way it does.
Continuous
Healthcare shouldn't pause between appointments. Fig is built to stay present; monitoring, adapting, and connecting you to care before things escalate. That's not a feature. It's the foundation.
The road to better care
The Insight
Service Co Group identifies a structural gap: high-quality GPs exist, but the infrastructure for continuous, data-informed care doesn't. Fig begins as a concept.
Clinically Led Care
Our Medical Director and clinical team set the standards behind Fig’s care, guiding how our service is designed and delivered. Our doctors and nurses work together to understand your health and guide care based on your individual needs.
The Fig Score
Fig develops its proprietary health metric: the Fig Score. A single, trackable number that synthesises biometric signals, medication adherence, and lifestyle data into one view.
Our impact
- GP-led
- Every care decision is made or reviewed by an AHPRA-registered GP, not an algorithm, not a nurse practitioner.
- 24/7
- Continuous monitoring means your care team sees changes in your health as they happen, not at your next scheduled appointment.
- Fig
- The Fig Score consolidates your clinical signals into a single, trackable number. Progress made visible, and actionable.
Clinical oversight
Monitoring
Score
Our research
Our research
Research helps us identify what's working and where healthcare can do better. We share our findings openly so progress isn't hidden, and better care reaches more people.
Every study is guided by experienced medical advisors who provide independent clinical oversight, helping to ensure our work meets the highest possible standards.
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